This soft A-line design from the 2017 Sincerity collection features a sweetheart neckline and shoulder straps. This lace sensation has a low cut back and boasts a cute short train.
This soft A-line all-over lace wedding dress from the 2017 Sincerity collection features a stunning sweetheart neckline and pairs it with lace shoulder straps. We love the low cut back and the cute short train. Available in ivory.
Romance is what our latest collection is about. An illusion neckline here, a plunging back there; skirts made of tulle; and styles with the dreamiest appliqués. Find the dress you will wear on the most romantic day of your life!

Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a brides taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Lillian West, Sincerity Bridal and Sweetheart Gowns.